This portrait for a young professional's LinkedIn profile was taken on location close to Tower Bridge in the City of London. We wanted to project a friendly, warm and approachable, but still very professional image -one that communicates confidence and competency.
Should I get a professional headshot for my profile?
Generally speaking, having a great headshot on LinkedIn creates a good first impression and helps brand you and your company. It helps you build credibility with potential clients and is useful when interacting with your existing customers, team, and suppliers; e.g. if your publish a newsletter, you can use it to put a face to a name and introduce your team. It hugely increases your chances of being noticed by a prospective employer: according to LinkedIn research, profiles with a profile photo are seven times more likely to be viewed than profiles without a profile picture.
But what makes a great LinkedIn profile photo or staff portrait?
1. The aim is to show you and your staff in the best light, but at the same time a great profile picture portrays YOU so if you e.g. normally wear glasses, wear them for your profile photo as well -it helps clients recognise you if meeting for the first time.
2. LinkedIn is a professional social networking site so most people tend to err for the conservative look; tailoring, simple lines, classic colours, natural make up. However, if you work in a creative role or quirky, niche business, don't be afraid to showcase your personality, have fun and wear something colourful and eye catching -it will be more approriate to your industry, will help you stand out and appeal to your client base.
3. Business portraits can be head shots, half, 3/4 or full length portraits, but make sure your LinkedIn profile photo is a headshot. i.e your face fills most of the frame.
4. You can be photographed in a studio, in the office or in a more relaxed location (indoors or outdoors), but make sure it is taken against a simple background that doesn't distract.
5. It needs to be a photo of you alone. If you crop a group shot or a photo taken with another person next to you, you may have random arms / ears/ shoulders in the frame, which doesn't look great.
6. Pose and expression are key, but a good photographer can help put you at ease and coach you on this.
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A few other business portraits you may like:
Staff Portraits for the website, professional profiles, e-mail signatures and social media
London portrait photographer for LinkedIn profile photos
Natural outdoor head shots for LinkedIn
Staff portraits on location in the City of London
London Head Shot and Business Portrait Photography