This portrait for a young professional's LinkedIn profile was taken on location close to Tower Bridge in the City of London. We wanted to project a friendly, warm and approachable, but still very professional image -one that communicates confidence and competency.
Should I get a professional headshot for my profile?
Generally speaking, having a great headshot on LinkedIn creates a good first impression and helps brand you and your company. It helps you build credibility with potential clients and is useful when interacting with your existing customers, team, and suppliers; e.g. if your publish a newsletter, you can use it to put a face to a name and introduce your team. It hugely increases your chances of being noticed by a prospective employer: according to LinkedIn research, profiles with a profile photo are seven times more likely to be viewed than profiles without a profile picture.
But what makes a great LinkedIn profile photo or staff portrait?
1. The aim is to show you and your staff in the best light, but at the same time a great profile picture portrays YOU so if you e.g. normally wear glasses, wear them for your profile photo as well -it helps clients recognise you if meeting for the first time.
2. LinkedIn is a professional social networking site so most people tend to err for the conservative look; tailoring, simple lines, classic colours, natural make up. However, if you work in a creative role or quirky, niche business, don't be afraid to showcase your personality, have fun and wear something colourful and eye catching -it will be more approriate to your industry, will help you stand out and appeal to your client base.
3. Business portraits can be head shots, half, 3/4 or full length portraits, but make sure your LinkedIn profile photo is a headshot. i.e your face fills most of the frame.
4. You can be photographed in a studio, in the office or in a more relaxed location (indoors or outdoors), but make sure it is taken against a simple background that doesn't distract.
5. It needs to be a photo of you alone. If you crop a group shot or a photo taken with another person next to you, you may have random arms / ears/ shoulders in the frame, which doesn't look great.
6. Pose and expression are key, but a good photographer can help put you at ease and coach you on this.
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